Behind the flashing lights and mass-market appeal of casinos lies an exclusive and highly profitable segment known as the high roller economy. High rollers—also called VIP players—are individuals who wager exceptionally large sums of money, often in private gaming rooms or through dedicated online programs. Though they represent a small fraction of total users, they contribute a disproportionately large share of casino revenue. Understanding this elite tier reveals how casinos tailor experiences, manage risk, and compete for the most valuable players in the world.