ITV hopes World Cup to lift ad revenues by up to 13%

ITV hopes World Cup to lift ad revenues by up to 13%

ITV chief executive Adam Crozier has expressed hope that the football World Cup in Brazil could lift the company's advertising revenues by up to 13 per cent later this year.

In the three months ended March 31, the commercial broadcaster suffered a fall in the number of viewers, while revenue growth missed analysts' expectations.

ITV launches its Player for Android users

UK’s largest commercial TV broadcast, ITV has also stepped in launching the mobile application. It has launched its first ITV Player mobile application. And the launch is for Android while iPhone owners have to wait for an iOS launch.

The demand of portal has been started and it can be downloaded from the Android Market and offers unlimited streaming over WiFi from ITV 1, 2, 3 and 4 without any cost charges.

ITV still needs new plans in the future despite of recent success

Some of the hit ITV shows like Britain's Got Talent, pictured and the FIFA World Cup coverage helped the performance of the ITV to raise ion 2010. Despite of that raise the chief of the broadcaster Adam Crozier wants some other way to find long-term success.

Project Canvas to revolutionize TV world

Recently approved Project Canvas is expected to revolutionize the TV world by drastically changing the way we watch TV as it will allow users to immaculately switch between VoD and classic linear TV programs.

Project Canvas, which is a joint venture among the BBC, Five, ITV, Channel 4, BT, Arqiva and TalkTalk, is a great news for digital sector also as it will bring internet TV to the living room and affect the advertising and marketing industry.

Canvas’ chief technology officer Anthony Rose has even described the project as "next evolution" of on-demand service BBC iPlayer.

MediaCity will be taken in consideration by ITV

The ongoing moves happening across the UK could still be on for ITV, as the new chairman Archie Norman and the chief executive Adam Crozier are still putting their thoughts across on deciding whether to move into the space available at MediaCity in Manchester.

According to the past reports, it has been observed that ITV had earlier agreed upon a pact with Peel Media Group, the firm that developed MediaCity at the Salford Quays site.

But now the statement for the same has been modified as no confirmed decision has been made yet and there is no deal in place.

ITV to launch video-on-demand smartphone app

ITV has plans to expand its catch-up TV service, called ITV Player, by launching a mobile app that will bring the service to iPhone, BlackBerry, Android and Google smartphones.

The concerned mobile app, which will compete with the BBC iPlayer, is expected to be available by September this year. The BBC iPlayer provides users with access to watch live TV as well as content from its catch-up TV service, on their handsets.