British pay television operator BSkyB has said that the BBC-backed YouView, which was formerly known as Project Canvas, will not be a hit.
Delia Bushel, the head of broadband & telephony at BSkyB, said in an interview with TechRadar that there would not be a huge demand for YouView as the upfront costs would likely to put several people off purchasing it.
Ms. Bushel said a YouView set-top box would cost over ten times as much as a regular Freeview box’s cost. She added that it should not be an off-the-shelf solution.