All-electric ID.3 attracts 70,000 new customers to Volkswagen brand
Since the official launch of the all-electric Volkswagen ID.3 car in September 2020, the German automobile manufacturer has gained thousands of new customers in Europe. Sharing its data, Volkswagen revealed that it has received more than 144,000 orders for the ID.3 electric car since its launch last year, and nearly half of those orders came from new customers – customers who were previously using cars of other brands.
According to figures released by the German manufacturer, the ID.3 added roughly 70,000 new customers to the brand. It is significantly above the company’s average of 36 per cent.
Volkswagen said the all-electric ID.3 car was an instant hit in a number of European markets and the best-selling electric car in Western Europe in August this year. The manufacturer went on to say that the strong demand for the ID.3 and other ID models helped a lot in making the company the market leader for battery-electric vehicles (BEVs) in Europe in a very short span of time. In August, it emerged as the most popular EV in markets like Germany, Ireland, Austria, Switzerland, and the United Kingdom.
Klaus Zellmer, Board Member for Marketing and Sales at Volkswagen, said that addition of some 70,000 new customers proved that the company was exactly on the right track with the new EV.
Speaking on the topic, Zellmer said, “The car is an absolute hit. It appeals to customers and has shot from zero to take top positions among new registrations in a large number of countries. Some 70,000 new customers are strong proof that we are exactly on the right track with this vehicle and our electric mobility strategy.”
A recent survey revealed that the most common reasons behind the strong sales of the Volkswagen ID.3 car are environmental performance and innovative technology. In the survey, 60 per cent of the respondents said that they bought the car due to environmental performance, while 51 per cent said purchased it due to its innovative technology in addition to personal support provided by the company.
Currently, Volkswagen is producing nearly 1,200 units of the ID.3 per day at its two manufacturing plants - Zwickau and Dresden. The production is on the rise as it has also started producing the all-electric car in Anting, China, where it is expected to be launched in the final quarter of 2021.