SKS365 signs content deal with WMG to further expand reach in Italy’s fast-growing online casino segment
Malta-headquartered sports betting operator SKS365 Group has announced the signing of a multi-year deal with Italian casino games provider WMG to further expand its reach in Italy’s fast-growing online casino segment.
Started in 2009, WMG has successfully carved a niche for itself as an online casino software provider with specialization in the Italian gaming market. It was started as a joint venture between gaming machines designer MAG Elettronica and CMS Gaming. As both companies wanted to get into Italy’s VLT market, they joined forces to create a joint venture, which is now known as WMG. It has been a key player in the national video lottery terminal market, and has recently entered the arena of online slot machines.
Partnering with WMG is expected to pave way for Planetwin365 brand owner SKS365 Group further expansion of its gaming offering in the field of online casino gaming. The company just announced partnership agreement will provide Planetwin365 customers with a straightforward access to WMG’s widely-acclaimed online catalog. Five games of the developer, including the popular Fowl Play Gold, have already been made offered to Planetwin365 customers. Apart from the famous Fowl Play Gold, Planetwin365 customers will be able to enjoy titles like Haunted House and 4 Fowl Play, will can easily capture the interest of the demanding gamers.
Both companies praised the commercial partnership deal, saying they were excited to support each other in the increasingly competitive world of gaming. WMG said the partnership with sports betting operator SKS365 was its main goal for the current year. The casino software supplier’s executive Manuele Mazzucato added that their games included some of the best seller titles, which would now be available to their partner’s customers.
Commenting on the partnership, Mr. Mazzucato said, “The partnership with SKS365 was our primary goal throughout 2020. Collaborating with such an important operator in the Italian and European scene is a source of pride for our group and gives us a further incentive for growth and commitment.”
Troy Cox, Chief Commercial Officer (CCO) for SK365, said they were feeling very proud to partner with one of the best known and most cherished casino software providers. He added that it was no coincidence that the WGM online casino games have already earned spots among top performers in terms of popularity as well as revenue just few days after their launch on Planetwin365 gaming platform.