Channel 4 suffers second annual loss in a row; commissions Drifters series 2
Broadcaster Channel 4 on Thursday reported its second consecutive annual loss, saying the year of 2013 was always likely to pose challenges.
The ad-funded but not-for-profit broadcaster revealed an annual deficit of £15 million, while revenues remained almost flat at £846 million last year.
Total share of television audience across all group channels slipped from 11.5 per cent to 11, with the main Channel 4 network suffering a decline in audience from 6.6 per cent to 6.1 per cent.
Chief Executive David Abraham said the broadcaster's performance in 2013 could not match the heights created by the London 2012 Paralympics in the previous year. He added that the decline in the network's viewership was partly due to expansion of programming selection by BBC One.
Speaking on the topic, Abraham said, "2013 was always likely to present challenges in terms of matching the heights created by the London 2012 Paralympics."
Dan Brooke, the marketing & communications director for Channel 4, also announced that the network would launch up to half a dozen new iterations of its "Born Risky" campaign that aims to boost viewer perceptions about the channel and the uniqueness of its advertising plan versus rival broadcasters.
Meanwhile, Channel 4 has commissioned a second series of Drifters, a comedy written by actress Jessica Knappett, saying it was part of the channel's efforts to forefront female voices.