Premier Foods, the maker of Hovis bread and Branston pickle, has successfully convinced Tesco and other supermarkets to increase the price they pay for bread and cakes. This comes in response to the increase in the cost of wheat, which jumped more than 50p between July and September.
“We think we’ll resolve this in the coming weeks”, said Premier’s Chief Executive, Robert Schofield.
Tesco continues to stock 7 of the most popular Hovis products, but has already dropped 12 smaller lines. Premier continues to hope that these will be reinstated.