UK’s largest commercial TV broadcast, ITV has also stepped in launching the mobile application. It has launched its first ITV Player mobile application. And the launch is for Android while iPhone owners have to wait for an iOS launch.

The demand of portal has been started and it can be downloaded from the Android Market and offers unlimited streaming over WiFi from ITV 1, 2, 3 and 4 without any cost charges.

Some of the hit ITV shows like Britain's Got Talent, pictured and the FIFA World Cup coverage helped the performance of the ITV to raise ion 2010. Despite of that raise the chief of the broadcaster Adam Crozier wants some other way to find long-term success.

Recently approved Project Canvas is expected to revolutionize the TV world by drastically changing the way we watch TV as it will allow users to immaculately switch between VoD and classic linear TV programs.

Project Canvas, which is a joint venture among the BBC, Five, ITV, Channel 4, BT, Arqiva and TalkTalk, is a great news for digital sector also as it will bring internet TV to the living room and affect the advertising and marketing industry.

Canvas’ chief technology officer Anthony Rose has even described the project as "next evolution" of on-demand service BBC iPlayer.

The ongoing moves happening across the UK could still be on for ITV, as the new chairman Archie Norman and the chief executive Adam Crozier are still putting their thoughts across on deciding whether to move into the space available at MediaCity in Manchester.

According to the past reports, it has been observed that ITV had earlier agreed upon a pact with Peel Media Group, the firm that developed MediaCity at the Salford Quays site.

But now the statement for the same has been modified as no confirmed decision has been made yet and there is no deal in place.

ITV has plans to expand its catch-up TV service, called ITV Player, by launching a mobile app that will bring the service to iPhone, BlackBerry, Android and Google smartphones.

The concerned mobile app, which will compete with the BBC iPlayer, is expected to be available by September this year. The BBC iPlayer provides users with access to watch live TV as well as content from its catch-up TV service, on their handsets.

ITV is mulling over plans to takeover rival broadcaster Five as it is ready to increase stake in production companies under the leadership of its new chief executive Adam Crozier, who will join on Monday.

ITV and loss-making Five have already pursued discussions on the link-up in the past and these discussions could be revived under ITV’s new leadership.

But, advertisers may become uneasy due to ITV’s domination of commercial television.

The UK's Court of Appeal upheld the decision made by the Competition Commission, and ordered BSkyB to reduce its stake in the ITV from the present 17.9% share to under 7.5%.

The company, that is owned 39% by Rupert Murdoch's News Corporation, shelled out £940 million in 2006 for the share in order to effectively prevent Virgin Media, then NTL, from acquiring the media firm. Since then BSkyB has been embroiled in several legal battles to retain its percentage hold over ITV.

With the aim to raise concerns about the treatment of staff more effectively and reach out to more and more firms, the National Union of Journalists has revealed plans to purchase a small number of shares in ITV, Johnston Press and Trinity Mirror. The move is a step towards the organization's drive to buy an interest in all public newspaper, broadcast and magazine firms in which its members are employed.

Archie Norman, the new chairman of ITV, is expected to make severe changes in the broadcaster's boardroom and its strategy.

Norman wants the boardroom to be more professionalism. He also wants to inject trust in investors, who lost faith in ITV's directors during the long-drawn-out search process that was obstructed by a rift among non-executives.

Archie Norman, former chairman of Asda and Conservative MP, was appointed previous weekend and the board of ITV rubber-stamped the appointment on Tuesday.

Former ASDA head Archie Norman has been appointed by ITV as its Non-Executive Chairman after a 7 month long search, as was confirmed by the firm on Wednesday. Norman will be replacing the firm's current Chairman Michael Grade starting January 2010.

ITV's hunt for a chief executive is expected to continue for some more time as Sir Michael Bishop, who founded the airline BMI, ruled himself out of the running for either the chairmanship or the chief executive role.

The front-runner for the chairmanship of ITV, Sir Crispin Davies, the former CEO of Reed Elsevier, pulled his name back last week.

Speaking about Sir Crispin and Sir Michael, ITV said in a statement, "both recently confirmed to the nominations committee of the board they are not candidates".

The recession-hit broadcaster ITV is looking for a suitable candidate to be appointed as the chairman of the group, and said is to be in discussion with Sir Crispin Davis, the former boss of Reed Elsevier, and airline entrepreneur Sir Michael Bishop to fill the post within three weeks.

British commercial broadcaster ITV has filed a £38 million legal claim against its Scottish network partner STV, accusing STV of breaching network agreements by dumping programmes such as The Bill and Midsomer Murders.

But, STV said in a statement that as a licence holder it has rights to control its schedule. The Scottish company further said they would, “vigorously defend their rights to control the schedule and opt out of programming.”

ITV, Britain's biggest commercial broadcaster, got a serious setback when the Competition Commission ruled that it would not end restrictions on how much ITV can charge advertisers.

However, the competition watchdog said that some of the rules could be modified for the changing market.

Speaking on the topic, Diana Guy, deputy chairman of the Competition Commission, said the advertising agencies were still not in a position to bargain.

Former BSkyB boss, Tony Ball and ITV are yet at loggerheads over the terms and conditions of employment since last week when Tony Ball was offered the job of chief executive of ITV.

Speaking on the topic, a person close to Tony Ball said, "The nominations committee is considering a contract proposal from Tony, and he is waiting to sort it out." Intimate sources informed that negotiations over Mr. Ball's remunerations have reached a stalemate.