According to the projections recently shared digital advertising research firm eMarketer, Internet search giant Google will probably dethrone popular social network Facebook to become the top-notch earner in US display ads in
2012; and will, in the process, fortify its dominant presence in online advertising.
According to a New York Times report, citing two unidentified Facebook engineers, the popular social network is completely revamping its iPhone app to give it a notable speed boost.
As per the information shared by the two sources, the overhauled Facebook iPhone app - which will boast optimized speed for iPhone users accessing the social networking site on the their handsets - is currently being tested by the social network's developers.
In a development which was first noted on Gervase Markham's blog on Saturday, and later on Forbes, social network Facebook has recently updated default e-mail addresses on the profiles of its over 900 million users.
While some of the Facebook users were apparently unaware of the fact that they have a "@facebook.com" e-mail address, the change which the social network brought about over this past weekend witnessed that address set as the default on their user profiles.
In a development which was first pointed out by Inside Facebook, popular gaming platform Zynga has started to display Facebook ads on its Zynga. com website, which allows gamers to play its online games away from the social network.
The Facebook ads which have made their way to Zynga. com essentially fill the space which earlier showed ads from Google. Since gamers make use of their Facebook accounts for Zynga. com log in, the ads will be targeted to them on the basis of the details which are already shared by them on the social network.
In an attempt to explain the process which takes place when the Facebook users click “Report/Mark as Spam” on their accounts, the popular social network released an infographic on Tuesday, explaining the mechanism behind its reporting tool.
The release of the infographic by Facebook apparently comes in the wake of the fact that there are quite a few cases in which users wish to use the reporting tool --- for instance, when some spam or objectionable content is noticed by the users; or when they see a fake or a hacked profile; or when they report some kind of harassment.
Announcing a currency change via a blog post on Tuesday, social network Facebook said that it intends giving the app developers on its platform the ability to charge the users for subscriptions --- a move which will essentially implies that the company's virtual currency - "credits" - will become real currency.
Popular social network Facebook is apparently looking to improve photo-sharing features with its reported acquisition of Face. com --- the company which is behind the facial-recognition technology which Facebook uses to enable its members to identify and tag photos.
Face. com - a Tel Aviv, Israel-based startup - announced its acquisition by Facebook in a Monday blog post, though it refrained from disclosing the financial terms of the deal. However, it is being speculated that Facebook is paying an amount of between $55 million and $60 million for the Face. com acquisition.
One of the top Facebook executives, Chief Technology Officer Bret Taylor, has recently announced his departure from the social networking company, to start a business with his friend and Google engineer Kevin Gibbs.
Taylor's decision to leave Facebook comes almost a month after the social network's troubled IPO. The announcement is somewhat surprising because Taylor had addressed Apple's Worldwide Developer Conference
(WWDC) this week; and had enthusiastically talked about Facebook's planned integration with iOS.
Fresh rumors about a possible Facebook branded phone have resurfaced of late, thereby hinting that the popular social networking is apparently working towards making a foray into the mobile computing arena.
According to a New York Times report, Facebook is keen on bringing its own branded handset to the market as it apparently feels the needs for a strong mobile presence, especially in the wake of the fact that, as per April estimates, as many as 500 million Facebook users - on an average - access the social networking site through mobile devices every month.
With Facebook's much-hyped initial public offering (IPO) failing to meet the expectations, a number of disquieting questions have sprung up of late about the botched offering of the social network's stock and its potential impact on other companies planning their IPO.
While experts are of the opinion that there were quite a few slip-ups in Facebook's public debut, it is largely being believed that one of the most apparent missteps was the company's decision to set a `too high' opening price for its shares.
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