Social-networking giant Facebook is re-evaluating content on its site after two major brands pulled their ads due to offensive content.

Renowned carmaker Nissan and Britain's Nationwide are reportedly among the firms that pulled their ads because they appeared next to offensive content.

Some of the most offensive content includes violence against women. Brands grumbled that their ads were being shown on pages like Fly Kicking Sluts in the Uterus and Violently Raping Your Friend Just for Laughs.

UK network provider EE has confirmed that Facebook has indefinitely delayed the plans to launch the HTC First, aka the Facebook phone, in the U. K. market as Facebook is giving a facelift to its Home software.

EE, the mobile phone carrier that was to carry the phone exclusively, has also confirmed that that the pre-orders for the phone are being refunded.

The carrier added that the decision to focus on adding new customization features to Home and indefinitely delay the plans to launch the Facebook Phone in the U. K. was taken by Facebook following customer feedback.

The HTC First, the Android-based customized Facebook phone, will reportedly not be sold in the UK.

According to Engadget and others, UK network provider EE, one of the HTC's carrier partners in Europe, has confirmed that it would not sold the so-called Facebook Phone in the UK as Facebook was looking to enhance the Facebook Home experience's customization features before the phone's availability on the right hand side of the Atlantic.

Social-networking site Facebook has reportedly blocked Path’s "Find Friends," disabling users from searching for friends.

TechCrunch reported that access to Find Friends was restricted after San Francisco-based Path updated its smartphone app on Friday last week.

While Facebook didn’t say anything about blocking access to Path’s Find Friends service, TechCrunch said that the access might have restricted due to a recent spamming mishap in which the app flooded address book contacts of users with invites.

Social-networking giant on Thursday announced its latest acquisition - Parse, a provider of cloud-based mobile services and development tools.

Facebook said the acquisition would enable it to provide developers with back-end infrastructure to rapidly create apps spanning mobile platforms and devices.

Douglas Purdy, director of product management at Facebook, said, "By making Parse a part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices."

Social-networking giant Facebook has reportedly hired Richard Williamson, who was fired by his former employer Apple in 2011.

Emerging reports suggest that Mr. Williamson will serve Facebook as part of its mobile-software group. However, the social-networking site hasn't confirmed the reports.

Mr. Williamson was a member of the Apple team that created the original iPhone, which took the world by storm. But, he is better known for being the poor performance of Apple's original Maps service.

Social-networking site Facebook's mobile ads have become a big threat to Google Inc's dominance in the segment, research firm IDC said in its latest report.

IDC said that Facebook is leading rival mobile publishers like Pandora and Twitter, in the mobile display advertising market in the United States. The research firm added that Facebook even outpaced Google in mobile adverting in the United States.

Facebook, the world's most popular social-networking site, is widely expected to unveil a smartphone specially designed for its social network during a special event scheduled for the coming Thursday.

The social-networking giant recently sent out invites to the media persons, requesting "Come See Our New Home on Android" during an event scheduled for April 4.

While the company didn't provide any details about the product to be unveiled at the event, media reports suggest that it will be a smartphone designed for the social network. The phone will reportedly be manufactured by HTC.

Your Facebook `likes' can predict your personality, a study by Cambridge University researchers revealed.

The researchers analyzed around 58,000 volunteers who provided their Facebook "likes," demographic information as well as psychometric testing results that were designed to underscore their personality traits. They fed volunteers' Facebook likes into algorithms and matched the information with their personality tests.

The researchers were surprised to find that they were able to paint volunteers' accurate personality portraits with the help of Facebook likes.

Various sources suggested over the past few months that Facebook is preparing to introduce video ads in News Feed, but many believe that it would not be easy for the social-networking giant to put the video ads without angering users.

Last month, Hillside Partners analyst Rory Maher reported that Facebook was beta testing a video ad product, which would automatically start playing in News feed and would max out at 15 seconds.

According to reports, social networking giant Facebook has worked out a $20 million settlement in a class action lawsuit, which stemmed from the company's move to place users' pictures in sponsored story ads on the basis of things they had "Liked."

The class action lawsuit was filed against Facebook after the move initiated by the social network was criticized, largely because of the fact that things "Liked" by the users were, in most cases, taken out of context.

Widely-popular social networking platform Facebook has reached its saturation point in the UK and will now suffer contraction in its user base, figures released by social media monitoring firm SocialBakers hinted.

According to newly released figures, Facebook lost around 600,000 users in the UK in December, giving a strong hint that the social networking site has reached its social limit in this country.

Nearly 1.86 per cent of the site's 33 million users in the UK did not log on in the final month of last year, showing that several are beginning to lose interest in the network.

Facebook is apparently set to implement the new versions of its Statement Of Rights And Responsibilities (SRR) and Data Use Policy; after its Tuesday announcement of the official, audited results of the company's last voting on `site governance' policies.

With less than 1 percent of the Facebook users participating in the site governance vote - 589,141 users opposing the changes, and 79,731 users supporting them -, Facebook said that the outcome of the vote gives it the ability to remove the voting mechanism from its governance structure.

According to the Savannah Morning News, which first highlighted the story of Facebook user Nolan Daniels who recently posted a photo of his fake Powerball `winning' lottery ticket, the Facebook Powerball hoaxer is a software engineer who co-owns Arizona-based medical software firm N2 Technologies.

Daniels - whose full name, as per the report, is Nolan Ryan Daniels - generated a lot of excitement last week when he posted a picture which showed him holding what he claimed was the `winning' Powerball lottery ticket.

With social media playing a notably important role in the US presidential elections, President Barrack Obama's re-election on November 6 broke the all-time `Like' record on the Facebook social network.

Soon after Obama's presidential election victory was announced, a picture posted on the President's Facebook page showed him hugging his wife Michelle. And, within barely one day of the post, Obama's victory image had already fetched more than 3.5 million `likes.'