The organic mantra has been raging in the market region in case of Australia, Coles, a well renowned supermarket chain, has claimed to pull up on beef which has been spruced by growth hormones.

This proclamation has invited sent shockwaves in case of meat industry. Experts stated that increased beef prices as in case of more users seek for hormone-free meat, which takes up 50 percent of the beef traded in the country.

Farmers can easily employ hormone growth promotants (HGPs) to spruce up the muscle growth in cattle since 1979, which gained safety approval from health authorities.