Media Sector

Virgin questioned by advertising industry watchdog

The Advertising Standards Authority has questioned Virgin Media over an online advertisement. In the ad Virgin Media has openly claimed that their rival broadband company is nothing but 'conning' its customers.

Tagline of the campaign is "Stop the broadband con" and it says that with help of Virgin Media the broadband providers can change the way they receive services.

Complaint was filed by BT and Sky on which the decision was taken. As per the current directive, the ad cannot appear on the current form of the website again.

General: 
Companies: 

Not much expected from 3D during Wimbledon finals

Wimbledon finals are going to be shown on 3D. But the experts say that a lot should not be expected since this new era does not mean that this would be accepted by the people. It was BBC's idea to show the climax of the event in 3D.

Analysts believe that till now only 42 per cent of the families have got TV sets which are 3D enabled and not much is going to happen in the future. There is no doubt that it is the next level in TV viewing but it is sometime since the same begins to fructify.

General: 

Pandora given a subpoena by federal jury

Pandora, the online radio service has received a subpoena from a federal jury. This grand jury is investigating into whether the smartphone applications that use information use them further for selling off to other advertisers and third parties.

After receiving the notice, Pandora said that this is not the first time that such a thing has happened. In the past too, publishers have been receiving subpoenas for sharing the information. Even in the case of iPhone and Apple Inc. the same thing happened.

General: 
Business: 
Companies: 

Apple Launching New iPhone Ads

Apple has released its new TV ads for the iPhone. This ad has typically played up all its capability.

It has shown almost all applications it can run. The message that the ad has to deliver to the viewers that- ‘you are missing out on something great’. That means if you don’t have the device with you then you are undoubtedly missing something great. Though there has not been really a great change in the new set of ads, but the message is quite clear to its target audience. It has tried to show its advantages over the other phones as far as its service and features are concerned.

General: 
Business: 
Companies: 

Netflix wants to come up with "House of Cards," series

Netflix is under negotiating with Internet companies and wants to sell them the rights of its upcoming series called the "House of Cards”. In the same, Academy award winning actor Kevin Spacey will be playing the lead role.

Estimates show that if the deal is struck then Netflix can get more than 20 million subscribers for its first 26 episodes. These 20 million are expected to come from the TV alone.

General: 
Companies: 

Pages

Subscribe to RSS - Media Sector