Football World Cup 2010 will be a rich experience fro the digital TV customers of Sky and Virgin Media as ITV HD is going to join companies’ TV array on April 2nd.

ITV1 HD is all set to present a number of High Definition programming such as highlights of the FA Cup, UEFA Champions League and England international games.

In addition, quite a few HD dramas such as Identity, Father and Son and the Prisoner will also be shown.

Sky has announced its plans to introduce Sky Sports 4 HD and the Hallmark Channel HD on its satellite television platform.

The HD version of Sky Sports 4 is slated for release on April 29, and will broadcast over 9,000 hours of HD sport every year.

The satellite company also intends to launch Sky News HD in the "coming months” that is said to be Europe's foremost news channel completely in high definition.

Virgin Media has confirmed that it would bring TiVo software to its set top boxes in the UK later this year.

The return of the vastly popular American digital video recorder to the UK will help Virgin in developing its next-generation set-top boxes.

Choosing video on demand services or boxed sets will become a lot easier with TiVo service. As the the two firms will try to combine online video on demand services like YouTube and BBC iPlayer with conventional programming and DVR capabilities.

The head of WPP group, Sir Martin Sorrell has said that he expects a flat growth for the group in 2010.

Sir Martin said that he does not see recessionary trends in big markets, and he forecasts a growth in emerging markets. Sir Martin sees a tough time for company operations in Western Europe in the year.

The group recorded a 21 per cent drop in pre-tax profit to £663m from £747. The revenue was up 5 per cent to £8.7bn. Earning per share for the company fell from 37.6p to 35.3p.

London-based media group Pearson announced on Monday that its headline pretax profits climbed better-than-expected 13 per cent to settle at 761 million pounds, beating market forecasts of 741 million pounds.

Adjusted operating profit was reported at 858 million pounds as compared with analysts' expectations of 808.7 million pounds, while sales advanced 17 per cent to 5.6 billion pounds, up from analysts' projection of 5.44 billion pounds.

Earnings per share were 65.4p where analysts had predicted 63.7p.

Russian billionaire Alexander Lebedev will reportedly pay a token money of £1 this week to gain control of the Independent and Independent on Sunday. Alexander Lebedev, the former KGB agent, said that he expected the takeover deal to complete shortly as major differences over the deal had been resolved.
Mr. Lebedev has also agreed to the condition that Trinity Mirror would continue to print the Independent after the acquisition of the titles, removing the last obstacle to the deal.

The administrators of Reader's Digest UK have revealed that they have managed to find "significant interest" in potential buyers of the publication, and confirmed that the magazine would continue to be in print until April at least.

The 72 year old British edition of the popular magazine had collapsed into administration earlier during the month, when its American parent Reader's Digest Association said that it was no longer able to support the UK arm, following a crisis in its pension fund.

On Friday, PepsiCo.'s Gatorade broke off its sponsorship of Tiger Woods, one week after the golf superstar apologized for his sex scandal.

A Spokeswoman for Gatorade said, "We no longer see a role for Tiger in our marketing efforts and have ended our relationship”.

Last year also Gatorade had dropped a product named after Mr. Woods, but said that its decision was not related to the scandal.

The BBC, Britain's state-owned broadcaster, has reportedly plans to shut down two radio stations, slash spending on imported American programmes and trim down the number of web pages to half.

A report published in the Times said that the BBC would shrink its overall services with a view to focus on quality over quantity.

According to the report, the broadcaster would cut the digital radio stations Asian Network and 6 Music.

Fans are now being offered an exciting opportunity by the European satellite sports broadcaster to watch Eurosport through their iPhone from anywhere, while on the move. Through the new iPhone application, users will be able to watch live sporting events with a Wi-Fi or 3G network connection.

Anglo-Dutch publishing firm Reed Elsevier predicts tough marketing condition in 2010 as its margins are expected to tumble slightly because of increased investment and lower revenues.

Reed Elsevier, which publishes Variety Magazine, posted a fall of 13 per cent in operating profit to £787 million for 2009 on revenue that rose 14 per cent to £6 billion.

Group’s pre-tax profits slipped from £617 million to settle at £435 million over 2009.

The forlorn and secluded people find an easy way to get rid of their solitude, as they can opt for a weekly phone call with a staff member from a broadband company.

They are free to share their views pertaining to news, weather, or any TV show, with anyone they like to.

Communications director Mark Schmid said, "We're not trying to replace social services and charities but our research shows that the service we're providing meets a need which is not currently being met".

After a reign of 72 years Reader's Digest UK slipped into administration, six months after its US parent company Reader’s Digest Association filed for bankruptcy protection.

Reader’s Digest Association said its British arm was going into administration following problems in funding its staff pension scheme.

The magazine has a workforce of 117 people at its offices in Canary Wharf and Swindon. The closure could put the magazine’s UK jobs at risk.

Online TV service SeeSaw was launched on Wednesday, offering comprehensive selection of UK broadcasters’ content on a single website.

Users can watch offered TV programmes on their computer or Mac.

The venture SeeSaw, which has content deals with BBC Worldwide, Five, Channel 4 and independent production companies which create content for ITV, will offer more than 3,000 hours of programming.

The service will compile funded by means of advertising. Viewers will see 60-second commercial breaks before and during each show.

BBC has announced to offer a wide new range of free applications that will deliver its online services to mobile devices, starting with BBC News in April. In addition, the BBC is also considering an iPlayer application for release later in the year.

BBC Sport is revealed to launch its application in May. Both apps will be launched in a UK and a global version.

The free apps will be followed by versions for BlackBerry and phones operating Google's Android software.