Walt Disney Co. on Tuesday raised its first step towards dominating the social game business as the biggest entertainment podium, by announcing to takeover gaming Company Playdom Inc. The acquisition deal is revealed to be worth $563.2 million.

The deal would power Disney to enter and invest in the video game industry that is witnessed to grab momentum at a robust pace.

Disney’s deal with the biggest makers of online social games is cited to put the Company’s plan to make use of the Company's well known characters and labels across numerous podiums, on the right track.

Besides, the deal would highlight Disney Chief Executive Robert A. Iger's desire to enter high growth emerging entertainment markets and make investment in them.

"We believe strongly that social gaming is a critical component of interactive entertainment and we feel it is critical for us to have a presence there", quoted, Steve Wadsworth, President of the Disney Interactive Media Group.

Under the terms of the deal, Disney will initially shell out $563.2 million to Playdom. To be precise, the acquisition deal also includes $200 million that are slated to be made as additional payments if the No. 3 social gaming Company on Facebook manages to bring robust growth.