A recent study commissioned by BCS for the Chartered Institute for IT has revealed that in today's day and age, when almost everyone is online, most of the times during the day, there are about 20% of the people who are still not logging not to the web and "feeling the social, cultural and commercial benefits of the internet", as they do not believe that it could benefit them in anyway.

To ensure that benefits of the internet also reach the unaware, BCS has now launched the "Savvy Citizen" campaign, and the launch of its website, Savvycitizens. bcs. org, is the most significant development in the nationwide campaign. The site has been designed to "signpost useful sources of information and advice online". Under the drive, the site will see as many as 8 net related topics, each running for 6 weeks, with the first revolving around security.

"Unless all members of society are made aware of how they can access and use information in their daily lives, the significant proportion of Britons who are failing to realise the benefits of information technology will persist. This is a public engagement program and we are looking to improve the way information is sourced within society", said Elizabeth Sparrow, President of BSC, who was appointed merely a month ago.

The research also reported that out of the population which actually does use the internet, "three in five use a price comparison web site, 71% make sure they use secure passwords, and 60% have used video-on-demand services".