It is reported that in the second quarter, Coca-Cola Co. retailed a lot more drinks in all the regions, barring Europe.
Coca-Cola was ahead of packaged-food makers like Kellogg and General Mills, in securing better revenues. Extensive publicity in market and bigger-margin products certainly gave the Company an edge over others.
According to Bill Pecoriello of Consumer Edge Research, Coke traded at 14.7 times 12-month forward profits, while the average packaged-food corporation traded at 11.6 times.
However, feeble sales in beverages and a hefty deal to acquire the North American bottling business from Coca Cola Enterprises, has gripped Coke.
Coke still has some positive points in its favor that can help it in regaining its premium. Without giving up its market share, Coke was successful in controlling modest price hikes in the established North American market.
On Wednesday, it said that its second-quarter results show that there was an increase of 2% in the region, which happened after several quarters. The Company was triumphant in promoting its drinks in over 200 nations.
Though, it won't be possible to restore the sky-rocketing volume of the 1990s, Coke will still be able to notch a good market share, owing to its better position in the market, compared to food corporations.