Amidst the surging demand for e-books, competition among e-books sellers can be witnessed to touch heights.

The recent figures estimated by analysts have claimed that the sale of the Apple iPad has significantly surpassed the sale recorded for Amazon Kindle.

Moreover, Amazon is currently facing a tough competition from Google and other booksellers as well.

However, we cannot deny the fact that Amazon has grabbed a short term advantage from the iPad’s momentum.

“Last night, Apple stated it has shipped 3.27 [million] iPads since the April product launch, surpassing our estimate for an installed base of [around 3 million] Amazon Kindle to date despite supply constraints”, Marianne Wolk, an analyst with Susquehanna Financial Group, explained.

The analyst report, released on July 21, has highlighted that those sales for Apple’s iPad have significantly exceeded the estimated dominance to be posed by Amazon Kindle.

Amazon is cited to be at an advantage as it offers 630,000 plus e-books to readers and possess a wide selection benefit compared to Apple’s, that possess a base of 75,000.

Apple has claimed to have recorded its third fiscal quarter iPads sales worth 3.27 million in 2010, fetching net revenue of $15.7 billion and a net quarterly profit accounting to $3.25 billion.