Apple seems to be serious about is latest new venture of entertainment Apple TV.

It was earlier believed that the project is a mere hobby for Steve Jobs, but it has been stated that under the nose there has been lot of movements and it appears that Apple no longer is taking the project lightly.

In regard of the same rumours claim that Apple TV will come up with streamed video of top TV series for just 99 cents each. It is tainted that most of the apps will be available for download, and the price for the same will be half than what it used to be.

According to the reports the shows when once paid for need to be watched within a span of thirty days and also stated that once a viewer starts watching the episode they will have unlimited access to it for twenty four hours and can watch it for unlimited times.