Facebook Ranks Average in ACSI Survey Amidst Privacy Concerns

An American Customer Satisfaction Index E-Business Report 2010 reveals that Facebook users are not happy with the policies of the social networking site. Privacy concerns, reforms in user interface and advertising were cited as the main issues.

In the survey, Facebook was able to score 64 out of 100, which was the same score that the airlines and cable companies were able to get. Facebook boasts of 500 million users, so its ranking came as a bit of a surprise.

On the other hand, Google and Yahoo were successful in fetching 80 and 76, respectively.

ForeSee President and CEO, Larry Freed depicted Facebook's low ranking as contradictory, seeing the large number of users that it has.

He said, "Facebook is a phenomenal success, so we were not expecting to see it score so poorly with consumers. At the same time, our research shows that privacy concerns, frequent changes to the Website, and commercialization and advertising adversely affect the consumer experience".

It is noteworthy that in spite of getting a bad ranking from ACSI, the micro-blogging website is successful in bringing 200 million new users every year.

While Wikipedia was able to get a score of 77, MySpace grabbed 63 points and YouTube stood at 73 in the survey.