Right in the middle of a school ground in Glendale, is located a Baskin-Robbins shop, which is a piece of attraction in the school’s curriculum. Special-needs students at Tobinworld visited this store today, to gain an experience in working and social skills of a job. It was the hottest day of the year, when students enjoyed their favorite scoops at the Baskin-Robbins.
Baskin-Robbins, in this region, assists these students in developing basic job skills and prepares them to deal with the outside world. Students have learnt a lot from here and have received sweet rewards, as well.
In addition to this, the ice-cream parlor was also celebrating its 65th anniversary on the National Ice Cream Day on Sunday and on this occasion; it retired five of its signature flavors with new ice creams flavors. These five retiring flavors have been with Baskin-Robbins since its launch in 1945, in Glendale, California. And now, the store has placed itself as the world’s biggest ice cream franchise and has spread across 30 countries.
Srinivas Kumar, Chief Brand Officer at the Company, said, “Over the decades, we have retired some of our iconic flavors into our deep freeze like 'Miami Ice' from the 1980s and 'Beatlenut' in the 1960s, but never before have five flavors gone into the deep freeze at one time”.
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