The IPTV platform ‘Project Canvas’, which has recently been approved by the BBC Trust, has outlined its content protection plans saying it would adopt the Marlin DRM solution.

The DRM (digital rights management) solution, which will help protect material on the platform from piracy, has been developed jointly by Intertrust, Panasonic, Phillips, Samsung and Sony over the last five years.

Providers will be bale to offer their content on the IPTV platform with no protection at all or adopt diverse solutions such as file encryption, device authentication or DRM.

Canvas’ chief technology officer Anthony Rose has described the project as "next evolution" of on-demand service BBC iPlayer.

Commenting on the topic, he said, “The industry is looking for a fully supported DRM solution, and Marlin will give content providers the best option at launch.”

The new IPTV platform, which is a joint venture among the BBC, Five, ITV, Channel 4, BT, Arqiva and TalkTalk, is a great news for digital sector also as it will bring internet TV to the living room.

Project Canvas is expected to revolutionize the TV world by drastically changing the way we watch TV because it will let users to immaculately switch between video-on-demand service and classic linear TV programs.