Project Canvas, which will bring internet TV to the living room, has been described as "next evolution" of on-demand service BBC iPlayer by Anthony Rose, Canvas chief technology officer.
Project Canvas, a joint venture among the BBC, Five, ITV, Channel 4, BT, Arqiva and TalkTalk, has already been approved by the BBC Trust.
Mr. Rose, the former chief of digital media technology in the vision and online media group at the BBC, has newly joined Canvas. Prior to joining the state broadcaster, Rose was the chief technology officer at media sharing service Kazaa/Altnet.
Mr. Rose helped the BBC’s catch-up service iPlayer to turn into a major success delivering more than 120 million streams per month.
The joint venture project Canvas is expected to bring video-on-demand to Freeview and Freesat sometime during the next spring.
Meanwhile, Rahul Chakkara, the controller of TV platforms at the BBC, has been appointed by the broadband firm TalkTalk as the director of online. At TalkTalk, Mr. Chakkara will shoulder responsibility of online properties including talktalk. co. uk.