E-Reader Fever Goes On

After Amazon brought down the Kindle 2 price and Barnes & Noble introduced a much affordable version of Nook, Borders is now offering a $20 gift card to any person, who purchases its e-reading device, the Kobo.

The Kobo had been the most affordable e-reader on the market, but was in recent times it kicked off that plinth when Barnes & Noble introduced a new Nook that takes away its 3G connection but still has Wi-Fi, at a Kobo-matching price of $150.

In return, Borders is now offering Kobo to purchasers a $20 Borders gift card almost immediately. In addition to this, Borders Rewards members will earn double credit for the purchase, giving them sufficient points for a $10 prize certificate.

Amazon has as well lessened the cost of its Kindle 2, the existing mainstream Kindle model, which is down to $189. It all depicts that just how much strain there is in the mounting e-reader market.

Apple's iPad is taking away all from the dedicated reading devices, but customers still welcome the truth that gadgets such as the Kindle have extraordinary screen display technology that lessens strain on the eyes caused by characteristic LCD screens like the one used in the iPad.