Cable giant Virgin Media has announced that it would provide its customers with a speedier 400Mbps broadband service no too distant in the future.
Virgin Media said that it was already working on a new and improved modem, which would be able to handle speeds of up to 400Mbps.
However, the firm didn't announce further details on the product.
Virgin Media is yet to release its 100Mbps broadband service due at the end of the year, and it is still trialing its 200 Mbps broadband product.
The cable company also said that it had plans to expand its network to up to one-million homes in those areas of the country where BT is not upgrading its network.
Virgin Media has been pursuing discussions with power firms to gain access to their streetside poles, which delivers electricity in many rural and semi-rural areas of the UK.
Currently, Virgin Media provides broadband service to as many as 12.6 million homes in the UK.