A week prior to the new ban on advertising cigarettes with light, mild, or low-tar tags that took effect on Tuesday, Philip Morris USA was already trying to deal with demands by the U.S. Food and Drug Administration that the tobacco Company gives all the papers related to their recent advertising campaign.
The FDA is worried that Philip Morris USA might be using onserts with their Marlboro Light cigarettes to carry on creating a feeling that light cigarettes are less injurious to health than the regular ones.
The message on the onserts reads, ‘Your Marlboro Lights pack is altering. But your cigarette remains the same. In the future, demand Marlboro in the gold pack’.
FDA is worried that the statements involved in the onserts attached to the individual packs of Marlboro Lights might continue the mistaken perceptions related to your light cigarettes when marketed as Marlboro in the gold pack, the FDA said in a letter sent particularly for Philip Morris USA’s Executive Vice President, Denise F. Keane, dated June 17.
Even though the federal rule passed by the Obama management a year ago provides the FDA the authority to control tobacco products, the tobacco firms appear to be avoiding the rules with a variety of marketing techniques.
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