British supermarket chain Sainsbury’s has announced it sold more than 40,000 vuvuzela plastic horns branded with the England logo since the beginning of the football World Cup around a week ago.

Sainsbury’s estimated that it will be able to sell around 75,000 vuvuzela plastic horns by the end of tournament. Each plastic horn costs around two pounds.

But, popular vuvuzela plastic horns are not free from criticism as the horns some of the football fans gets disturbed by the noise produced by the horns. However, horns’ users see them as a means to express hearty support for their favorite team.

Moreover, commentators as well as players also complain that horns’ high noise overpower their teammates voices.

Overall, Sainsbury’s reported slower sales growth for the first quarter of this year.

Sainsbury's chief executive officer Justin King has warned that potential increase in VAT on basic supplies would hurt the poorest. Finance Minister George Osborne is expected to increase rate of VAT from current 17.5 per cent to 20 per cent in emergency budget on Tuesday.