Honda Motors’ Coming up with Sporty Hybrid

The gasoline electric cars of Honda were not able to compete with Toyota Motor Corp.’s Prius in sales, so it’s trying to come up with a sporty hybrid, aiming to carve out a niche in the U. S. markets.

Honda, which is the second-largest automaker of Japan, is aiming sales of just 15,000 units a year of the CR-Z, which is going to hit the showrooms in August, with an initial price of less than $20,000.

“Instead of targeting Prius’ volume or 50 miles-per-gallon rating for fuel economy, the two-seater is intended to be a fun hybrid”, said John Mendel, Honda’s U. S. Sales Chief. According to him, it has an ability to be a kind of halo vehicle not because of the volume it will do but due to the volume it doesn’t do.

The CR-Z unites Honda’s array as the Tokyo based Corporation and is looking forward to hasten growth in its principal market in the middle of a slow moving U. S. revival. Sales of Honda and Acura models increased 13% this year through May, sprawling an industry wide 17% profit and enhancements of 30% and 23% for challengers Nissan Motor Co. and Hyundai Motor Co., based in Asia.