Toyota Motor Corp. and Ford Motor Co. both seem to make records only because they are well known brands and get themselves placed in the yearly J. D. Power & Associates survey of new vehicle excellence, with Toyota plunging to its worst position ever since the report started and Ford making its first incursion into the top five players.

Toyota came down at 21st place from the sixth in the Westlake Village, California-based market-research company's first quality report, which calculates consumer complaints in the initial 90 days of vehicle possession.

High scoring brands do an improved work of keeping customers, with possessors of cars in the top quartile purchasing the same brand name 59% of the time at the same time as brands in the bottom quartile keep just 44% of their buyers, J. D. Power said.

David Sargent, J. D. Power's Vice President of Global Vehicle Research said that Toyota's troubles were related to the recalls that it had to order for due to the technical snag.

Ford's result is a conclusion of the nine years of toil that it has done so as to give the best to its customers and in return, get the position that it has finally got.