In order to solve the riddle of overeating, which is staring in the face of all, David Kessler, a former commissioner with the US Food and Drug Administration and a Harvard trained doctor and lawyer, also a former overeater, initiated a search that concluded with a book, ‘The End of Overeating’.

In his book, Kessler puts forward the argument that something is going on in the food manufacturing industry, which triggers all to overeat.

According to him, it is hyperpalatability, which essentially means the creation of specific flavors in food that leads at stimulating the appetite. In effect, the body’s normal controls to stop eating are overshadowed.

He proves his evidence by asking a food technologist to study the ingredients of chicken wings in a restaurant chain in the US.

Following the examination, it was highlighted that the recipe is garnished with such ingredients and toppings that lure the eaters to overeat.

He also adds that the foods served in the market are loaded with addictive qualities, which can trigger opioids, or the 'feel good' chemicals in the brain.

He presses in his book that by eating the specific foods more often, one becomes habitual of wanting them more and the same can result in unwanted weight gain or other health problems.

Shattering the myth that traditional Asian cuisines, which are full of such flavors, Kessler claims that the time spent on cooking is the major factor that causes the difference between the foods with big flavors made in the kitchen, as against the ready to make supermarket foods or the food items available in food courts.