Twitter on Thursday publicized its deal with Smallthought Systems. It revealed that it has bought the Web analytics application Trendly which will help the Tweeple (users of Twitter) to go through their Google records.
Kevin Weil, the Analytics Lead at Twitter said, "As Twitter is the world's largest Ruby on Rails-based web service, we are impressed with [Smallthought's] frequent contributions to the Ruby and Smalltalk development communities".
Twitter is the first micro-blogging site which is using Trendly. Before that, Twitter also used Dabble DB of Smallthought to allocate information about its plans and ventures.
The originality, imagination, vision and experience of the Twitter’s team are the main reasons behind the company’s success and survival in the long run.
The team works by putting together their ideas and every time they work on finding out something new and creative for their business partners.
The popularity of Twitter is spreading globally with about 190 million users at present and it records about 65 million tweets every day which is quite impressive.
Two months ago, Twitter expanded its range of activities on web and introduced Promoted Tweets.
It was an advertisement platform with its partners including Best Buy, Sony Pictures, Virgin America and many others. Trendly will probably help to make prominent contribution to Twitter’s Promoted Tweets.