The U. S. blue-chip stocks dived on Friday afternoon after the delay in consumer stocks due to depressed retail sales and the investors fighting back to interpret clashing economic displays.

Also, the Dow Jones Industrial Average declined 44 points, or 0.4%, to 10129 in the current trading. The measure's reduction is a result of consumer-oriented stocks.

A drop was also witnessed in the home Depot by 1.9%. Procter & Gamble also slid 1.7% while Coca Cola went down 1%. The energy components also fell as crude oil prices also fell. Chevron dropped 1.3% and Exxon dropped 0.7%. Due to the decrease in Dow's stocks, Pfizer inclined 3.1%.

But by the end of Friday, Dow Jones Industrial Average and S&P 500 trading returned to a positive zone. The overall market also turned up towards the end of the day.

The Dow was then high with 30 points, or 0.3%, at 10202. The Nasdaq also elevated 1.1% and the S&P 500 neared 0.3%.

In the last week's trading, Dow peaked above 10000.

Earlier on March 16, 1999, it reached 10000 in intraday trading. Since then, Dow has recoiled to the figure 63 times. The index for Friday closed down 219.6 points; it was at the same level 11 years ago.