Children's formula manufacturer Mead Johnson Nutrition Co. said on Wednesday that it will bring a halt to its Enfagrow Premium chocolate toddler drink because of what has come to be known as misunderstanding and mischaracterization regarding the product's chief usage.

There have been reports of parents showing concerns about a chocolate flavored drink that targeted particularly the toddlers and which was not correct when childhood obesity rates had been at its crest.

The firm stated that the chocolate drink had better nutritional profile than the other beverages, for example juice and grape juice, however, said that there has been some ongoing misinterpretation related to the intended consumer is for the product and the function it is supposed to do in a child’s diet plan.

Mead Johnson said that the drink was planned for toddlers who have been weaned off breast milk despite their requirement for nutritional support.

The resulting discussion has preoccupied attention from the general benefits coming from the brand, so the firm has decided to put an end to the production of Enfagrow Premium chocolate toddler drink and completely wipe it out over the approaching weeks, which definitely is going to work in favor of tots.