FTC Slaps Kellogg’s Cereal Health Claims

Kellogg Co., for another time in one year, seems to have flouted the regulatory norms when advertising health claims on its cereals.

The Federal Trade Commission could find error with allegations that the corporation made, regarding the numerous kinds of Krispies cereals that it manufactures.

As a result, the FTC said on Thursday that the Company has settled to obey new limitations under an arrangement written last year concerning health claims, which the corporation made about its Frosted Mini-Wheat's cereal.

Jon Leibowitz, Chairman of the FTC said that the association expects more from a great American Company than offering fake claims, and that too, not once but twice in one year that its cereals help in improving kids' health.

On packets, Kellogg claimed that Rice Krispies now helps support your kid's immunity with 25% every day value of antioxidants and nutrients, vitamins A, B, C and E. On the back of boxes, it stated that Rice Krispies has been improved in quality, in order to include antioxidants and nutrients that your family requires to help them stay healthy and fit.

While giving a statement, the Company said that it has a long history of responsible advertising so the Company agreed to cover the claims, which the order demanded it to do.