Adobe Introduces Improved Flash Software, to Quash Criticism
Adobe Systems

Adobe Systems Inc.’s Chief Executive Officer, Shantanu Narayen intends to launch an enhanced edition of his flagship software, which is devised to make video run more effortlessly on cell phones, and nullify condemnation by Steve Jobs.

The next version, Flash 10.1, will be disclosed today at a convention funded by Google Inc., Adobe Vice President David Wadhwani, said during an interview last week.

That comes after an assessment from Jobs, Apple’s CEO, who last month regarded Flash as sluggish, power famished and incapable to support touch screens.

According to Jobs, those weaknesses make Flash inapt for Apple’s mobile gadgets.

Piper Jaffray & Co. Analyst, Mike Olson said that the challenge for Adobe is working with other electronics manufacturers to create gadgets utilizing the new software and introduce them soon.

Olson said in an interview from Minneapolis, “Given everything that’s going on between Apple and Adobe, it’s critical for Adobe to get Flash up and running on other handset manufacturers’ devices in the next six to 12 months”.

He said that if they can demonstrate grip on other gadgets, which will use Flash to contend against Apple, it should take some of the stress off.

Adobe has said that Flash 10.1 will support touch screens, preserve power and take advantage of quicker mobile processors.

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