Google to Launch New Way of Watching Web Content on Television

Google is going to announce a new way of watching web content on televisions at a conference in San Francisco. The search giant will do it with the help of a kind of Google operating system.

Richard Doherty, an analyst with the Envisioneering Group said, “Google has been really itching to get at the $60 billion TV advertising market for years. It's been working on Google TV longer than even Android (the operating system for cellphones), but it's taken this long to get ready”.

In this way, Google will be able to bring its multibillion-dollar advertising system to TVs, according to Doherty and other tech analysts. The small text ads that appear near search results have managed to earn nearly $15 billion in
2009, according to what Google has reported.

Google will be working with Sony, which will have Google channels. Though, no details have been furnished by either Google or Sony so far.

Doherty added that though, many TVs are deemed "Internet-ready" which offers choosy Web channels for viewing over Wi-Fi, but their presentation is not of a good quality. Google wants to introduce a good quality TV along with an advertising experience.

James McQuivey, an analyst at Forrester Research shares that about 1.5 million Internet-ready TVs have been sold and it is assumed that the sale will reach 11 million next year.