BT has signed a deal with TV infrastructure specialists Arqiva to get digital terrestrial television capacity to present Sky Sports 1 and Sky Sports 2 to its customers.
BT said it would offer Sky Sports 1 and Sky Sports 2 along with ESPN to its subscribers for less than 20 pounds per month in time for the next Premiership football matches. Last month, regulator Ofcom ordered the satellite broadcaster to reduce prices it charges for sports channels.
The British telecoms firm also announced that it would spend about 200 million pounds to revamp its BT Vision digital television service. The firm has plans to introduce an enhanced platform for BT Vision to present more HD content, video on-demand functionality, premium channels plus interactive services.
The enhanced platform would most probably be based on the technology being prepared for IPTV joint venture Project Canvas as BT is also a member of the project.
BT has reported a pre-tax profit of 1 billion pounds for the period of one year to March 31.