Channel 4 programme boss Kevin Lygo is revealed to leave the broadcaster to serve as a managing director of ITV Studios, uncovered MediaGuardian. co. uk can reveal.

Kevin Lygo, Channel 4's director of television and content, is has been appointed by ITV to run its production business.

Adam Crozier, chief executive of ITV, quoted, "A clear outcome of the ongoing strategy review is the importance of our in-house production arm to the future of ITV's business."

ITV possessing a turnover of about £600m last year has reportedly faced a huge loss of a number of senior creative figures in recent years as the broadcaster squeezed costs and has also witnessed its share of commissions from ITV plunge.

ITV's chief executive, Adam Crozier posted that Kevin's entry outlines the firm's commitment, ensuring home-grown content stays at the core of our business and our aim on luring the very best innovative talent, both on and off-screen, to ITV.

Peter Fincham, ITV's director of television, channels and online, who was involved in recruiting Lygo, revealed that the rejuvenating ITV Studios has been the high priority for management.