Chocolate maker Cadbury is reported to be in plans to unveil a national chain of branded cafes on Britain's high streets, as was recently confirmed by the Dairy Milk and Wispa maker.
The cafes - reportedly to be branded Cadbury Cocoa House - are speculated to offer afternoon tea, in addition to a wide range of Cadbury-themed goods.
One novel offer introduced is expected to be chocolate building demonstrations of giant versions of well-known bars such as Curly Wurly and Flake.
The chocolate manufacturing giant has been in planning process for some time prior its recent acquisition by US firm Kraft.
As many as 60 outlets could be opened over the next three to five years under the proposals.
Hannah Prevett, Section Editor at Management Today, quoted, "It is no surprise the company has chosen to do this. Mid-priced coffee chains have been star performers throughout the downturn - on top of that this means Cadbury is selling the product direct - cutting out the middle-man".