The founder and management of SuperGroup, the trendy fashion tag and retailer favored by David Beckham and Jude Law, are revealed to be well prepared to yield almost £80 million after completing the transformation from market stall to the stock market company.
SuperGroup, which trades as SuperDry, Cult Clothing and 77 Breed, yesterday disclosed its plans to float with an offer price of £5, valuing the company at £395 million.
The float of 31.6% of SuperGroup makes a net value of £395 million for the company, while Mr. Dunkerton's stake slips from 53% to 33%, still giving him a £130 million share of the business.
His partners, brand designer James Holder and international head Theo Karpathios, is also revealed to grab multi-million pound payouts as their stake falls to 15%.
In addition, Educational whiteboards firm Promethean also extended a confirmation on a launch price worth £400 million.
The group is reportedly selling 46.4% of the business via its new shares along with private equity firm Apax putting its 25% stake on sale.