Sky has announced that it would showcase its 3D TV service at the Westfield shopping centre in London on March 12.

All visitors will be provided with polarising glasses to watch the 3D demo, which will include Arsenal's game against Manchester United. Visitors will also get a chance to watch tennis, football and boxing matches in full 3D service.

The broadcaster will give a chance to shopers to participate in a competition to win a 3D-ready TV set, a Sky+ HD box plus a subscription to Sky's top level TV pack.

As many as 100 other shopping centres are expected to host a 3D demo over the next 12 months.

Subscribers will require a Sky+ HD receiver plus a 3D-ready TV set to watch the 3D service.