The Scottish economy, as per a report published by the Sheffield University, may save as many as £950m over 10 years by fixing a minimum price for alcohol. Besides, it could contribute in saving lives by preventing 370 deaths annually.

The report, commissioned by the Scottish government, pre-assumed a minimum price of 40p per unit of alcohol and found that it will cost dearly to heavy drinkers. The price tag would cost around £11 extra a year to moderate drinker, while an annual £137 to heavy drinker, thus, discouraging them to spend extra over costly alcohol.

Nicola Sturgeon, the health secretary in Scotland's minority, said: "It is also clear excessive drinking is bad for the economy and bad for industry, with thousands of work days lost each year through absenteeism."

She said that lower prices are major challenge to public health and proposed pricing issue will help to check the menace. Sir Liam Donaldson, the chief medical officer for England, also supported minimum limit on alcohol prices. However, she ruled out the adoption of such practice in Britain.

SABMiller, the brewer, said in a report: "Rather than introducing a blunt instrument ... we should encourage consumers to take responsibility for their personal choices, emulating the success of the anti-drink driving campaign."