The forlorn and secluded people find an easy way to get rid of their solitude, as they can opt for a weekly phone call with a staff member from a broadband company.

They are free to share their views pertaining to news, weather, or any TV show, with anyone they like to.

Communications director Mark Schmid said, "We're not trying to replace social services and charities but our research shows that the service we're providing meets a need which is not currently being met".

The scheme is named "We'll Call You" and it is being offered by TalkTalk. Under this scheme a person who is by himself, can receive a call (for five minutes), once in a week. The sole motive behind offering free calls is to check the well being of the people who are living alone.

It is basically focused at pensioners who live by themselves. However, the company assured that the call will never intend to sell either a product or a service.

Mr. Schmid said, "With the number of older people living alone passing the four million mark the launch of our service is very timely. The We'll Call You service is designed to ensure everyone has someone to chat to at least once a week".