Jaguar suffers steep decline in I-PACE sales in Q3 2021

Jaguar suffers steep decline in I-PACE sales in Q3 2021

Global sales of British luxury automotive manufacturer Jaguar Land Rover (JLR) slipped almost 30 per cent year-over-year to settle at slightly more than 19,000 units in the recently-concluded third quarter (Q3) of this year.

JLR, the British subsidiary of the Indian automotive giant Tata Motors Ltd., announced that it sold 19,248 units of the I-PACE electric crossover SUV in the July to September quarter of 2021. The sales figure marks a year-over-year decline of roughly 29.6 per cent.

The all-electric Jaguar I-PACE crossover SUV also suffered a decline in sales. According to figures released by the luxury automotive brand, the Jaguar I-PACE crossover SUV’s global quarterly sales declined 18 per cent year-over-year to settle at 2,644 units. However, the all-electric SUV’s share out of the total Jaguar sales volume grew to 13.7 per cent.

The Jaguar I-PACE electric SUV, which is said to be the first credible rival to EV giant Tesla Inc.’s premium electric car dominance, has automatic transmission, single speed automatic gear box, and a 90kWh EV400 electric motor (e-motor) that produces 394.26bhp and 696 nm of torque. It runs at a top speed of 200km/h and sprints from 0 to 100 km of speed in just 4.8 seconds. Other notable tech specs includes Coil Suspensio front and rear suspension, Ventilated Disc front & rear brakes, electric steering with minimum turning radius of 12.39m, R19 alloy wheels with radial, tubeless tires.

The five-door EV also comes with innovative interior, while also ensuring spacious sets for five people and 656 liters of boot space.

Thus far this year, JLR has sold a total of 7,412 units of the I-PACE, while the cumulative sales stand at slightly more than 48,000 units. More precisely, Jaguar sold 19,248 and Land Rover sold 73,462 units. Collectively, JLR sold 92,710 units.

The luxury brand’s lineup includes a number of plug-in electric hybrid (PHEVs) models, such as the Land Rover Range Rover, Land Rover Range Rover Sport, Land Rover Evoque, Land Rover Discovery Sport, Land Rover Defender, Land Rover Range Rover Velar, Jaguar F-PACE, and Jaguar E-PACE. But, the company didn’t report its total plug-in car sales.

It is interesting to note here that the decline in quarterly sales was not due to lack of demand; instead it was due to the worldwide shortage of semiconductor chips. The order backlog was reported at a record high level of more than 125,000.