According to a recent disclosure from industry tracker DisplaySearch, online retail giant Amazon apparently has plans underway to manufacture three new Kindle Fire tablets, to compete with Apple's iPad and Google's recently-announced 7-inch Nexus tablet.

Going by the DisplaySearch report, the three new tablets which Amazon is planning to produce will all have 7-inch screens, and will probably be scheduled for release in time for the holiday shopping season this year.

As per DisplaySearch, one of the three 7-inch tablets which Amazon is planning will be a Wi-Fi device; while a second one will boast a slightly better screen resolution - 1280 x 800 - than the original Kindle Fire, along with camera and Wi-Fi; and the third tablet will feature a camera, Wi-Fi, and 4G wireless capability.

The revelation about Amazon's plans pertaining to the three new tablets comes amid reports that Apple is preparing a `mini' iPad, which also will be launched during the holiday shopping season; and Google's announcement that its 7-inch Nexus tablet is now available for pre-order via the Google Play store.

The report about Amazon's move in the direction of manufacturing three new Kindle Fire tablets, as well as those about the iPad Mini and Google Nexus, clearly underscore the fact that Apple, Google and Amazon are going all out to woo consumers, and also ensure their brand loyalty by offering a mix of devices, media stores and cloud-based storage services.