The Guardian iPhone app, which allows readers to access the latest news item, was downloaded nearly 70,000 times in just one-month period, providing boost to news organizations' belief that people are ready to pay news applications.
The Guardian iPhone app, which costs 2.39 pounds, was downloaded 68,979 times in just one month. It was launched on December 14, 2010.
Emily Bell from the Guardian said that they were very much delighted with download figures for the first month of the app.
Speaking on the issue, Emily Bell said, "The feedback we have received from users has been excellent, yet also extremely informative in terms of features and functionality that can be improved in the future."
It may be noted here that iPhone apps from the Independent, Financial Times and the Telegraph are being offered for nothing.
News organizations are busy in finding new ways to generate income.