In a move which Google claims will notably enhance the shopping experience at the company's digital marketplace for mobile apps, music, books, and movies, the Android Market has been given a new name - the Google Play Store.
Though the new name - which marks a complete revamp of Google's media outlets - will apparently bring about no change in the manner in which buyers interact on their handsets, the Google Play Store will now include Google's eBookstore as well as the company's recently-debuted music service.
In other words, the changed nomenclature of the Android Market brings Google Play on to the customers' Android devices, giving them the ability to access all services as `Google Play' - for instance, Google Play Music, Google Play Books, and others.
As such, despite that the new Google Play name is essentially a rebranding of the Android Market, Google has claimed that the new will chiefly make the entire process of switching devices slightly more seamless.
According to Google, the rebranding of the Android Market to Google Play Store will be accompanied by a number of tweaks which have been designed to facilitate the customers in managing their content and navigating from one section of the store to another.
Google has also revealed that the changes which will accompany the new Google Play name will not affect the digital content which has already been purchased and stored by the customers on Google computers in password-protected accounts.