Kids' binge drinking after watching movies

A new study conducted by six European countries has stated that alcohol consumption shown in movies has led to kids and teens indulging in binge drinking at some or the other point of time.

Lesley Smith, who has studied teen drinking at Oxford Brookes University in the UK, but wasn't involved in the new study that it is not necessary that one can tell parents based on this study that their children will take up alcohol with seeing movies showing alcohol consumption.

She said, "Current evidence suggests that there may be a link, but a lot more research needs to be done to try to tease out what are the components."

A survey was carried out by experts to establish this link for which they about 50 box office hits along with about 600 popular films were taken into account and all these films were shown from 2004 to 2009 in various countries.

It was seen that how many children actually took up binge drinking with on-screen alcohol exposure which meant that they had five or more drinks on a single occasion. The results were that binge drinking was reported by 27 per cent children.