Claiming that Apple is supposedly sourcing parts suppliers for it much-rumored HDTV project, a new report from Canada’s biggest national newspaper The Globe and Mail has revealed that Apple is currently in talks with two Canadian telecom firms, Rogers Communications and Bell Canada Enterprises, to strike an agreement for its expected TV set.

According to the newspaper report, the fact that the ongoing talks between Apple and the two Canadian telecoms are ‘serious’ can be gauged from an unnamed sources’ information that early prototypes of the rumored Apple TV sets have already arrived at the respective development labs of the two companies.

Since both Rogers and Bell are owners of several Canadian TV brands like Rogers' Sportsnet and Bell's CTV, striking a deal with these two companies may be extremely crucial for Apple if it is seriously thinking of getting its HDTV set plans off the ground.

However, there is no mention in the report about the ‘content’ plans – pertaining to whether the TV set would exclusively offer online streaming content or also include connections for standard cable or satellite TV - which Apple has in mind for its TV set.

Meanwhile, with Forrester analyst James McQuivey noting that reports about the Apple TV set being in the hands of telcos suggest that the company will seemingly follow “the Microsoft model, rather than creating the ‘Apple subscription experience’,” an anonymous source told The Globe and Mail: “They (Apple) are looking for a partner. They’re looking for someone with wireless and broadband capabilities.”