Amazon's recently launched Kindle Fire is selling like hot cakes and is on the right track to grab second place in the global media tablet business in the final three months of this year, research firm HIS said.
According to HIS, Amazon will manage to sell around 3.9 million Kindle Fire tablets during the fourth quarter of 2011, accounting for 13.8 per cent share of the total tablet shipments across the globe.
But, Apple's iPad will continue to dominate the global tablet market, with around 65.6 per cent share of the tablet market.
Kindle fire has so far the only tablet that has gained a considerable ground against the popular iPad. Tablets from rivals like RIM and dell couldn't stand iPad's dominance, while Samsung's Galaxy Tab is still busy in fighting several lawsuits to get approval for launch in many markets.
Speaking on the topic, Rhoda Alexander from HIS said, "Nearly two years after Apple Inc. rolled out the iPad, a competitor has finally developed an alternative which looks like it might have enough of Apple's secret sauce to succeed."
South Korean electronics giant Samsung is expected to gain only 4.8 per cent share of global tablet market in fourth quarter of the current year.
Amazon's Kindle fire features a 7-inch screen and costs just $199, which represents a huge bargain over Apple's iPad that starts at $499.
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