In a recent announcement, Broadband provider TalkTalk said that its much-delayed YouView project – which will bring video-on-demand to Freeview – will be rolled out early next year, with the launch of the in-house “friends and family” trial of the service.
According to the details shared by company, the in-house trial – which will chiefly focus on the “end to end customer experience” – of the YouView service has been scheduled for a launch in the first quarter of 2012.
The trial of YouView – which is a joint venture backed by the likes of BBC, ITV, Channel 4, Channel 5 and BT - will give the TalkTalk staff an access to nearly 3,000 of the company’s YouView set-top boxes (STBs) manufactured by Huawei.
Going by the YouView launch strategy, which TalkTalk divulged during an analysts' update of the company’s quarterly results on Tuesday, the public trial of the service – for the benefit of 10,000 customers - will likely be launched in “late Q4.”
TalkTalk is hopeful that the affordable YouView proposition will help it attract customers from the more highly-priced pay services of BSkyB and Virgin, or hold a special appeal for Freeview users who may be on the lookout for “a little bit extra.”
Terming the scheduled YouView launch in 2012 as “a major development”, TalkTalk said: “We are on track to offer a value for money product of phone, broadband and TV in Spring 2012.”